Lightning Protection For Industrial Businesses
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Within industrial businesses, one of the main concerns that directly impacts profitability is the ability to control costs. Every business incurs a certain amount of cost in order to provide the product or service that they sell to customers. If there are no competitors within the space, then pricing for the product is easy and can be estimated at a market rate that is above the cost that the business incurs. As competition is created from other companies providing the same service or product, the margins of profit begin to shrink because customers choose the lowest price for the same product. Businesses have little ability to charge higher prices than their competitors for products that are perceived as being the same, and without a significant differentiation between the two that keeps customers reminded that your product is superior, the only way to remain in business is to match the competitor’s price. This creates a situation where profit margins are squeezed to the breaking point in competitive industries, and the only way to remain successful are to innovate. Businesses need to create new ways to provide their product or service at a lower cost to themselves over their competition, and this usually involves cheaper components or the extension of lifespans of the equipment involved in the process. Most industrial businesses will have a projected lifespan for their equipment that has been established over time and using technological means to extend that lifespan allows them to remain profitable without pricing themselves out of the market.
The telecommunications industry involves technologically advanced equipment but can be understood easily as far as the methods that are used to reduce cost. Cell towers attract lightning strikes which are one of the leading causes of damage to the equipment that is used in their process. Lightning strikes the tops of towers which are positioned in a way that gives them unobstructed and clear signals to their users on the ground, but also makes them the most opportune target for lightning strikes. By creating more cost-effective components that the towers can be constructed from, cost is reduced with regards to repair of the tower itself. A more technological solution for cost reduction is found in places where equipment is damaged not by the strike itself but by the subsequent power surge. The remote radio head and associated equipment positioned at the top of the tower to send and receive signals from users on the ground is directly connected to the base station unit located further down the tower. If the remote radio head or any required equipment is damaged as a result of the lightning strike, the carrier will incur a certain amount of cost if the base station unit is damaged as a result of this same strike, the cost is increased significantly. By interrupting the power flow across the connectivity lines that join the base station unit to the remote radio head, we have the ability to potentially salvage the equipment further down the tower. The integration of technologically advanced lightning protection in the form of Raycap’s Strikesorb surge protection devices enables this process to save capital expenditures on equipment every year, allowing for a greater level of profitability without increasing the amount of customers.
